Day One

Course Outline

Welcome, Introductions & Housekeeping
Course Aims, Objectives and Agenda
Business Basics - The Big Picture (to inlcude Generating Cash, Making Profit, Marketing, Selling, Buying, Comminicating, People, Customers, The Market Place)
Financial Context (Cash Flow and Working Capital, P & L, understanding the value of the Customer
Profit - What is Profit? Turnover vs. Profitability
Selling - Price, Added Value, Price vs. Cost
Reflection on the day - Evening Assignments.

Day Two

Course Outline

Welcome & Feedback on Assignments
Effective Marketing - Strategies, The Marketing Process
Communication Skills (Internally & Externally)
Process Mapping & Understanding the Future
Putting it all together
Feedback & Evaluation