Duration: 1 day
This course is designed for those who want a full understanding of the
marketing function. All aspects of marketing are covered in an exciting and interactive way.
Who will benefit from this course?
All levels of personnel
Course Contents
What is Marketing?
Business Environment
Marketing vs Selling
Understanding the capabilities of your business
SWOT Analysis
Marketing Segmentation
4 P's - Price, Product, Promotion and Place
Markeing Management including setting marketing objectives,
setting Marketing strategy
Marketing and press relations, campaigning and development plans |
